The Asia Travel Agency has, in recent times, come under severe criticism from all quarters. While on a singke hand the JTA is belittled for surprisingly ignoring fundamental Tourism Insurance policy and even removing itself via basic Japanese people culture, however there are some doubts that the JTA is doing little more than gaining its own thin self. These types of suspicions have become particularly seeing that two key incidents relating to the JTA as well as handling of Tourism in Japan. First, in August 2021, it was greatly reported the fact that the JTA got falsified or perhaps concealed a part of its own past understanding of the requirements for a extraordinary use allows (see below) – although in the second incident, in 11 03, a high-level JTA public apparently approved a plan for that major business business expansion project on a closed-door getting together with.

As a result of these two major situations, all across the country and around the community, many citizens have become speaking out on various via the internet message discussion boards about the JTA, it is apparent insufficient transparency in the dealings with both local and foreign traders, and its recognizable “gratitude” for the purpose of corporate support in its “social media” (paid ads) hard work. Some citizens to question whether it is merely incompetence or perhaps corruption: if such an organization was so unaware of basic principles of tourism, so why did no person ever stage this out prior to the accidents? Others decry the “hypocrisy” of a bureaucracy that desires to see only the positive part of everything: therefore, for them, it clearly displays a grey line between corporate social responsibility and actual travel and leisure.

In short, the JTA as well as its member institutions have a position in the market: they serve as a very important bridge between abroad tourists as well as the people and facilities located at home. And yet in its private attempts to be “good corporate citizen” the JTA has been correspondent of lowering corners in each and every aspect of their operations. It could unclear what exactly happened, although at the very least, earlier times incidents appear to have shaken the tourism agency’s confidence in the capacity of their staff to provide a helpful service to travelers and guests. If this will affect the growing number of JTA members in another country remains to be seen. We will likely find out soon enough.